As a creative, choosing the best social media platform can make or break your visibility, income, engagement, deals, or project.
This guide recommends the best social media platforms for creatives and how to use them to get what you want strategically, and the kind of content to post on each.
10 Best Social Media Platforms Every Creative Should Be On
It is one of the most popular and powerful platforms for visual storytelling. It’s great for stories, portfolios, behind-the-scenes, lifestyle reels, and events, while some people share their point of view with engaging hashtags across their niches for popularity. Instagram is built with a user-friendly model and is easy to use with a guide. Posting on Instagram consistently helps build your popularity and visibility. It is a follow-up platform, and your persistence in posting goes a long way to building your brand, even as a person, and most importantly, engagement in DMs and comments helps move your handle more.
TikTok
It is a social media platform for creative minds that pays through monetization. If you can create short, engaging videos, which could be brief, funny reels for entertainment about your work process, journey, or about speaking your mind, and more, TikTok can make you viral through views, likes, reposts, and live streams. To go live, you will need to reach a total following of a thousand (1000), and it’s great for artists, designers, and creative minds who want to show and put out their work or lifestyle through content creation. Making sure your posts are entertaining, educational, and informative helps give your work a detailed niche on TikTok and can improve your tracking, visibility, and growth through the insights.
Most importantly, the use of trending sound and hashtags helps push your page even more.
YouTube
It is the second largest search engine after Google and one of the most popular platforms to monetise. It is ideal for tutorials, vlogs, talk shows, podcasts, music videos, and creative deep dives to monetise to apply to the YouTube Partner Program. Once you hit 1000 subscribers and 4000 watch hours, you can then begin to earn, with Terms and conditions applied. You earn through the use of Super Chat and stickers during live streaming, YouTube Premieres, and payouts when users watch your content, and you can create channel memberships when people subscribe and follow up on your content. Using platforms like YouTube can connect you with brand companies looking for creators.
Behance
It is a rewarding platform. Great for recruiters or clients looking for professional creatives and agencies, it is built for showcasing creative projects and initiatives. Behance is where top professional designers, photographers, and top UX creatives showcase their full-blown cases, and Adobe owns it. Using SEO-friendly project descriptions and tags can easily push your project up in visibility. You can also link your website to your behance account or store it online.
It is not a social media platform; it is a search engine that sells products or templates to DIY artists, photographers, and those with a niche. Aesthetic uses make your content live longer and can bring consistent traffic over time, remember. Consistency is key. Pinterest gives a longer lifespan to content and is a visual search platform that is great for driving traffic to blogs, shops, and portfolios by optimising pin titles and vertical images with text overlays. It improves discovery.
it has become a thriving space for thoughtful leaders in the creative world and is no longer just for job seekers; it is ideal for networking and great for sharing creative case studies. It had skills and endorsements to boost searchability and your work credibility profile. You can offer, from the comfort of your home, help to make ends meet. You can start by sharing insight, talking about your process, recent work done, your client experience, and not just your win-time creative failure. It helps build trust and transparency because people hire people they trust
Substack
It is a platform that gives writers a home for newsletters and is great for short-form ideas. It helps long-form writers write without the help of social virality, unlike the thread that’s built for visibility. Substack helps put writers who want to build community through algorithms on the radar. It’s great for essayists, storytellers, and poets who have a love for writing and it improvement to build better.
Conclusion
In the creative world, it’s not just about being everywhere; it’s about showing up authentically in the places that align with your style, pace, and purpose. By understanding each platform, strengthening your content, and optimizing it for discovery, you can turn your creativity into visibility and visibility into opportunity.
So whether you’re sketching, filming, writing, or designing, sharing it bold and accurately to the right platform is waiting to amplify your voice
