In the past, Nigerian artists had to rely on word of mouth, art festivals, and gallery displays to sell their work. But in 2025, reaching an audience isn’t limited to Lekki Arts Market — it’s global, thanks to the internet.
Whether you paint, create digital illustrations, practice calligraphy, or produce afro-centric mixed media, there’s an online platform for you. Here’s a comprehensive guide on the best places to sell your art online, both within Nigeria and internationally.
Why Sell Your Art Online in Nigeria?
Let’s be honest talent alone doesn’t pay the rent. Many skilled Nigerian artists struggle to get noticed or make consistent income simply because they don’t know where or how to sell their work online.
Benefits of Selling Art Online:
- Access to global and local markets
- Potential for passive income streams like prints, NFTs, and merchandise
- Build a reputation beyond social media
- Flexible side hustle you can manage from anywhere
10 Best Platforms to Sell Art Online in Nigeria
1. Instagram + WhatsApp (Direct Sales)
Best For: Building a personal brand and making direct sales
Why It Works:
- Nigerians are active here daily
- Share your art, post stories, and close deals via WhatsApp
Tip:
Use Flutterwave or Paystack payment links to make buying easy.
2. ArtStation
Best For: Digital art, concept art, illustrations
Why It Works:
- International exposure
- Easy portfolio creation
- Print-on-demand options
3. Jiji.ng
Best For: Selling physical paintings, sculptures, and framed art locally
Why It Works:
- Massive Nigerian user base
- Great for direct local transactions
4. Etsy
Best For: Afro-fusion, spiritual, cultural niche art, handmade crafts, prints
Why It Works:
- Popular with the global diaspora
- Huge audience for niche African-inspired art
Note:
You’ll need a domiciliary account or Payoneer to receive payments.
5. Jumia & Konga (Seller Accounts)
Best For: Selling framed art, decorative pieces
Why It Works:
- Established Nigerian e-commerce platforms
- Built-in logistics and customer traffic
6. Redbubble & Society6
Best For: Passive income via digital designs, merchandise, prints
Why It Works:
- Upload once; they handle printing, shipping, and payments
- Accessible globally (Nigerians can sign up easily)
7. Personal Website / Shopify Store
Best For: Long-term brand building and control
Why It Works:
- Full control over pricing, customer service, and checkout
- Accept local payments via Flutterwave or Paystack
8. NFT Platforms (OpenSea, Rarible, Nestcoin)
Best For: Digital art for crypto-enthusiasts
Why It Works:
- Nigeria has one of Africa’s highest crypto adoption rates
- Opportunity for tech-savvy artists to monetize through NFTs
Caution:
Watch out for scams — only use trusted platforms.
9. Saatchi Art
Best For: High-quality, contemporary artwork
Why It Works:
- Global collector base
- Handles shipping and insurance for you
10. BuyLetLive
Best For: Nigerian photographers, installation artists, painters
Why It Works:
- Made for the Nigerian art scene
- Less crowded than global platforms
Tips to Boost Your Online Art Sales
- Use local-friendly payment methods: Flutterwave, Paystack, Payoneer, Barter
- Package your work well to impress local and international buyers
- Watermark your digital art to prevent unauthorized use
- Consistently promote on social media and join online art communities
- Build trust by sharing testimonials and your creative process
Not Sure Where to Start?
For beginners, Instagram sales with Paystack links is a simple way to begin. As you grow, expand to platforms like Etsy or Saatchi Art to reach international buyers.
Conclusion
Don’t let your art gather dust in a sketchbook or stay hidden on your phone. Share it with the world. Nigeria has endless creative talent — but only those who learn to sell consistently will thrive. Pick one platform. Start small. Learn as you go.
