The Nigerian creative agency scene is like a graveyard, littered with the remnants of once promising shops that never made it past a few seasons. For every agency that rises with hype and momentum, dozens collapse quietly, buried by economic instability, poor structures, talent drain, or an inability to evolve. Yet in this same difficult […]
About CLAP and CTICo In a significant move to boost Nigeria’s creative economy, the Federal Executive Council (FEC) has approved two major initiatives: the Creative Technology and Innovation Company (CTICo) and the Creative Leap Accelerator Program (CLAP Initiative). These initiatives aim to drive economic growth, foster innovation, and empower creative talents in Nigeria. The CLAP
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Creative Entrepreneurship, Creative Money News
In the digital age, where visual content is abundant, standing out as a visual artist requires more than just skill. Crafting a brand identity is essential for building recognition, connecting with audiences, and achieving longevity. Whether you’re just starting out or refining your brand, here are crucial steps and valuable tips to help you create
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Creative Entrepreneurship, Creatives Tips and Tricks
In the world of fashion, it takes more than creativity to build a successful brand. While passion and talent are essential, turning passion to profit, and fashion into a profitable venture requires strategic business planning, partnerships, quality assurance, and much more. This guide dives into key elements that help transform a fashion brand into a
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Creative Entrepreneurship
In the creative industry, it’s easy to get caught up in the excitement of bringing ideas to life. However, neglecting the legal aspects of your work can lead to costly mistakes. This article explores the top legal mistakes that creatives face and offers practical tips on how to avoid these pitfalls. 1. Failing to Protect
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Creative Entrepreneurship, Legal Tips for Creatives
Across fashion, art, entertainment, tech, advertising, writing, and publishing, women are shaping the future of the creative industries. Their success is not only groundbreaking but also inspiring to the next generation of women looking to leave their mark. These trailblazers prove that with determination, creativity, and resilience, women can thrive even in traditionally male-dominated spaces.
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Creative Entrepreneurship
Introduction In an increasingly digital world, having an online presence is no longer optional for creative professionals—it’s essential. One of the most powerful tools for enhancing your visibility and driving organic traffic is Search Engine Optimization (SEO). SEO helps creative businesses rank higher on search engine results pages (SERPs). Thereby, making it easier for potential
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Creative Entrepreneurship
Scaling a creative business is not just about growing revenues but also about positioning your brand to thrive on the global stage. In this post, we will explore tips for scaling your creative business from local to global, the role of technology, and inspiring examples of African creatives who have achieved this transformation. The world
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Creative Entrepreneurship
Introduction Let’s explore turning passion into profit. In Africa, creativity isn’t just an art; it’s a burgeoning industry ripe with opportunity. This guide is for the dreamers, the makers, the doers – for every African creative aspiring to carve a niche in the entrepreneurial world. Understanding the Creative Economy The creative economy in Africa is
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Creative Entrepreneurship