Standing out as a Clothing Brand in Nigeria takes more than good designs — it requires a clear strategy, originality, and a commitment to quality. In this article, we will share key insights from our debut episode featuring Eki Ogunbor, an Award-Winning Fashion Editor and also theFounder of a Womenswear Accessories Brand, KISARA.
If you’re serious about growing your fashion brand in 2025, this is a must-read.
Here’s a quick summary of the top takeaways from the How to Market Your Clothing Brand Episode.
Meet Our Guest: Eki Ogunbor
With over 10 years of experience in media and fashion, Eki Ogunbor is a respected voice in Africa’s creative scene. She has worked with top platforms like BellaNaija, The Will Downtown, and Today’s Woman Magazine, and has built a loyal following of over 100,000 across her social media platforms.
Eki Ogunbor has also collaborated with global brands like MAC Cosmetics, Lancôme, and Atafo. Through her initiatives — FashionVerse Africa and KISARA — she continues to promote African creativity and talent.
Tips for Fashion Entrepreneur’s on How to Market Your Clothing Brand
Tip 1: Your Product Must Be Top-Notch
Let’s start with the basics: quality. No matter how stylish your designs are, poor fabric, stitching, or finishing will turn customers away. Nigerian shoppers — especially in today’s fashion space — notice the details. A high-quality product builds trust, gets referrals, and keeps people coming back.
Tip 2: Stop Copying Other People’s Designs
It’s tempting to follow trends and viral styles, but real success comes from originality. Eki stresses the importance of owning your creative voice and building a brand around your unique style — not someone else’s.
Want More Gems?
This is just a glimpse of what Eki shared on the show. To learn more about building a sustainable and standout fashion brand in Nigeria, watch the full video below:
