Get Noticed! Marketing Strategies for Creatives

Standing out as a creative professional requires more than just talent — it demands strategic marketing. Whether you’re an artist, designer, writer, or musician, here are key strategies to help you build a recognizable brand, grow your audience and monetize your talent. 1. Build a Personal Brand Your personal brand is the story you tell […]

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Industry Insights

Creative Collaboration: Building a Network that Works

The benefits of creative collaboration

In today’s creative landscape, collaboration has become a powerful tool for driving innovation, growth, and success. No matter your craft—be it design, music, writing, or entrepreneurship—working with others can open doors to new opportunities, insights, and resources that might otherwise be inaccessible. But how do you find the right collaborators, and how do you build

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Unlocking Your Creative Potential: A Step-by-Step Guide

tips to unlocking your creative potential

Creativity is the key to success in almost every industry, but many people struggle to unlock their full creative potential. Whether you’re an artist, entrepreneur, or content creator, learning how to enhance your creativity can significantly impact your career. In this step-by-step guide, we’ll show you how to boost your creative potential using practical strategies

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Industry Insights

The Business of Fashion: From Concept to the Consumer

While the spotlight often shines on the glamorous aspects like runway shows and high-end designer collections, the journey from a creative concept to a finished product in a consumer’s wardrobe is intricate and multifaceted. This article delves deep into the business of fashion, detailing each stage from concept to production to market, shedding light on

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Industry Insights

The 3 Cs of Selling Creative Products: Confidence, Communication and Connection

In the world of creative selling, standing out and making an impact is more important than ever.Whether you’re an artist, designer, writer, or any other type of creative professional, mastering the artof selling your work is essential to your success. While the quality of your work is crucial, it’s often yourability to sell that work

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The Art of Conversion: Turning Talent into Profit as a Creative

transformation of ideas into cash as a creative

In today’s fast-paced and competitive world, the true measure of success for any creative professional lies in their ability to convert raw talent into marketable, profitable outcomes. Success as a creative isn’t just about having talent—it’s about harnessing that talent effectively to create something valuable, something that others are willing to pay for. 1. Understanding

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Stand Out and Thrive: The Power of Personal Branding for Creatives

the essence of personal branding

Success isn’t just about talent, it’s about the ability to attract the right people and invariably the right opportunities. You may have something on the inside, but what people see on the outside goes a long way in determining if they are willing to give you the opportunity to show what’s inside. This is where

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Industry Insights

A New Era for Nigeria’s Young Artists: National Art Competition Launched

A promising development is on the horizon for Nigeria’s visual arts sector, particularly for artists under 35. The Africa Art Fund and the Nigerian Economic Summit Group (NESG) have joined forces to launch an innovative initiative, beginning with a national art competition to commemorate NESG’s 30th anniversary. This competition is specifically targeting young artists across

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Industry Insights

Top 5 Tools for Digital Artists

key tools for digital artists

Digital art has become a vibrant and diverse field, offering artists endless possibilities for creativity and expression. Whether you’re a professional illustrator, a concept artist or a hobbyist, having the right tools can make all the difference. Here are the top five tools every digital artist should consider using: 1. Adobe Photoshop Why It’s Great:

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MTN Foundation and MUSON Announce 18th Annual Scholarship for Aspiring Nigerian Musicians

The MTN Foundation, in collaboration with the Musical Society of Nigeria (MUSON), has announced the opening of applications for the MTN MUSON School of Music Scholarship, marking its 18th year. This scholarship is designed to nurture and support the next generation of Nigerian musicians by offering a fully funded two-year diploma course in music. The

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Industry Insights