In the modern creative economy, protecting your intellectual property (IP) is just as crucial as honing your craft. Copyrights and trademarks play key roles in safeguarding your creations and building a recognizable brand. But many creatives struggle to understand the differences between these two concepts and how they can use them effectively to monetize their … Read more
The creative industry, with its fast-paced nature, tight deadlines, and constant demand for innovation, can often take a toll on mental health. Creatives are expected to be imaginative, productive, and constantly inspired, leading to high stress levels. As we celebrate World Mental Health Day, it’s crucial to shed light on the challenges creatives face and … Read more
Standing out as a creative professional requires more than just talent — it demands strategic marketing. Whether you’re an artist, designer, writer, or musician, here are key strategies to help you build a recognizable brand, grow your audience and monetize your talent. 1. Build a Personal Brand Your personal brand is the story you tell … Read more
In today’s creative landscape, collaboration has become a powerful tool for driving innovation, growth, and success. No matter your craft—be it design, music, writing, or entrepreneurship—working with others can open doors to new opportunities, insights, and resources that might otherwise be inaccessible. But how do you find the right collaborators, and how do you build … Read more
Creativity is the key to success in almost every industry, but many people struggle to unlock their full creative potential. Whether you’re an artist, entrepreneur, or content creator, learning how to enhance your creativity can significantly impact your career. In this step-by-step guide, we’ll show you how to boost your creative potential using practical strategies … Read more
While the spotlight often shines on the glamorous aspects like runway shows and high-end designer collections, the journey from a creative concept to a finished product in a consumer’s wardrobe is intricate and multifaceted. This article delves deep into the business of fashion, detailing each stage from concept to production to market, shedding light on … Read more
In the world of creative selling, standing out and making an impact is more important than ever.Whether you’re an artist, designer, writer, or any other type of creative professional, mastering the artof selling your work is essential to your success. While the quality of your work is crucial, it’s often yourability to sell that work … Read more
In today’s fast-paced and competitive world, the true measure of success for any creative professional lies in their ability to convert raw talent into marketable, profitable outcomes. Success as a creative isn’t just about having talent—it’s about harnessing that talent effectively to create something valuable, something that others are willing to pay for. 1. Understanding … Read more
Success isn’t just about talent, it’s about the ability to attract the right people and invariably the right opportunities. You may have something on the inside, but what people see on the outside goes a long way in determining if they are willing to give you the opportunity to show what’s inside. This is where … Read more
A promising development is on the horizon for Nigeria’s visual arts sector, particularly for artists under 35. The Africa Art Fund and the Nigerian Economic Summit Group (NESG) have joined forces to launch an innovative initiative, beginning with a national art competition to commemorate NESG’s 30th anniversary. This competition is specifically targeting young artists across … Read more